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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.

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【酒店交通】
- 距离深圳会展中心约150米,步行约5分钟;
- 距离福田口岸/皇岗口岸约3公里,乘坐出租车/地铁约10分钟;
- 距离深圳罗湖火车站/深圳北火车站7.5公里,乘坐出租车约20分钟;
- 距离深圳宝安国际机场33公里,乘坐出租车/地铁约40分钟。 【酒店周边】
- 距离中心城约50米,步行可至;
- 距离市民中心约800米,步行约8分钟;
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所属商业区:会展中心、福田CBD
酒店区域:福田区
酒店地址:中国 · 广东省 · 深圳 · 福田区 · 福华路一号大中华国际交易广场(地铁1号罗宝线/4号龙华线会展中心站A出口)